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Serving Pleasanton, Livermore, San Ramon, Dublin, the Tri-Valley, the East Bay Area, and San Jose California/CA

What is your websites Unique Value Proposition?

A “Unique Value Proposition” (UVP)  is something free or low cost designed to engage users on a website. It’s a way of giving something away for free in exchange for a person’s name and email.  Examples of UVP’s are Contests, free white papers, free calculators, free newsletters, and free brochures.

A UVP is a great way to capture website visitor names and emails to build a database of website visitors. This database will become your most powerful marketing tool. With these emails you can send your prospects and clients’ newsletters, offers, surveys, and much more. The result will be a two way communication with your prospects and clients, which can later translate to more business. [Read more…]