I recently had a conversation with a client about what it evolves to increase web traffic to a website.  I was surprised that my client was more concerned about building traffic but had not  thought about  what to do with the traffic that would be generated.

Essentially I explained to my client that it is important to have the following items in place to help build traffic:

1. Keyword research needs to be done on keywords that will be used on the website. The research is important because we need to find out if indeed people are using the keywords that we want to place on the site. It would make no sense to spend a lot of time and money setting up a page with keywords that no one is really searching for. Read More

There are over 100 million searches performed a day and about 20% of these searches are new to the search engines. This is due to the fact that website visitors are learning and getting smarter about how they search for what they want online. The result is that people are searching for local businesses more and more.

Here are two examples that will help convey the importance of optimizing your website with local search keywords. Read More