If you have a website or are planning to create one, you will definitely want to make your presence felt on the internet. You may want to promote your business through your website. To a certain extent, the domain name of a website determines its popularity. This name becomes the identity of your business. Today the internet is a huge market. You have to personalize your website in order for it to stand out, and this personalization should also include the name of your website. You don’t have to choose a domain name that is the most clever name ever. Rather, just pick one that is easy to recall. The internet is brimming with so much information that in order to create an impression, you must have a good short name. If users can remember your name, your website will attract more visitors. Read More

For people who own or plan on owning websites, there is one area with which they must be concerned about — the issue of content management. Websites are designed to provide information to users. For websites to get high traffic and maintain a high rank on popular search engines; there is a constant need for the content to be updated regularly. This change in content can be made to reflect news items, highlight personnel accomplishments, announce special offers, and describe new products or services. In the early days of the internet, web designers were regularly hired to handle content management. However, with new software, the owners of websites can just as easily manage the details that appear on their website. All that is required is the assistance of a CMS (content management system).

Read More

1. Get your business listed on the Google Business Directory, the Yahoo Business Directory, and the Bing Business Directory? It’s like Free advertising. The more you provide the easier it is for customers to find you!
2. Market your business on Craig’s List.  Put together 5 to 10 different HTML ads and post them weekly -  It’s free and they work! 

Read More

Designing your first website is a stressful undertaking. It requires you to dig deep into your business in order to write the copy for your site. You need to work with a designer and go through the process of creating a site that looks unique and works well. Plus you’ll end up investing a lot of time, energy and money. And finally, after all that, you’re finished and it’s time for the site to go live. What a relief!
Many business owners go through this same process. By the time the process is finished, many entrepreneurs are very glad that it’s over – and don’t want to do it again anytime soon.

Unfortunately, websites don’t last forever. Even if you plan your site to work for the current vision for your business, you can’t accurately account for the entire future of your business. Read More

If you own a business, you probably spend a good portion of your time networking and trying to keep in touch with your clients. The goal, of course, is to generate more business! But, running a business can be time consuming, so how can you network with your existing clients 24/7? With the advent of Social Networking sites such as LinkedIn, Facebook, and Myspace, now can you leverage your time networking online.

Let’s begin by defining “Social Network Service”:
A social network service focuses on building online communities of people who share interests and/or activities, or who are interested in exploring the interests and activities of others. Most social network services are web based and provide a variety of ways for users to interact, such as e-mail and instant messaging services. Read More

One: Check all your website links (menu and content) – It is very important that all the links on your website work! If you have any broken links you need to update them or get them fixed. Links can become broken because sometimes the pages they link to change. So, why is it important to fix them? Broken links can prevent Google, Yahoo, and Bing from indexing your pages – Thus affecting your website ranking!

Two: Review your website statistics for the last 12 months – This will give you an idea of the traffic your website got month to month. Ideally, you should be checking this monthly to check that your marketing efforts are driving traffic to your website. You can also find out what keywords people typed in to find you! Google Analytics is a great tool you should have to help you with this in 2010. Give us a call for a setup quote.

Read More