There are over 100 million searches performed a day and about 20% of these searches are new to the search engines. This is due to the fact that website visitors are learning and getting smarter about how they search for what they want online. The result is that people are searching for local businesses more and more.

Here are two examples that will help convey the importance of optimizing your website with local search keywords.

Scenario:
John lives in San Jose, CA and is looking online for a pizza restaurant that offers New Your Style pizzas.

John’s first Search:
John goes to Google and does a search for “New York Pizza”, the results are a list of Pizzeria’s in the state of New York .  Well, John is in San Jose CA so this search won’t help him find a local pizza restaurant.

John’s second Search:
John realizes that he did not include the local city that he lives in when he did his search, so he goes back to Google and does another search but this time includes the city he lives in: “New York Pizza San Jose”.
This time John gets a list of local San Jose Pizza restaurants that offer New York Style pizzas. And this is exactly what he is looking for!

In Johns second search every website that came up on page one of Google had the Keywords “New York Pizza” and “San Jose” incorporated into the content of their websites.

In summary, it’s important to have Local Targeted content on your website so that local customers can find your website when they search for your services!

By: Hector Moran
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Tags: Marketing
Posted in Blog, Marketing, SEO