A “Unique Value Proposition” (UVP) is something free or low cost designed to engage users on a website. It’s a way of giving something away for free in exchange for a person’s name and email. Examples of UVP’s are Contests, free white papers, free calculators, free newsletters, and free brochures.
A UVP is a great way to capture website visitor names and emails to build a database of website visitors. This database will become your most powerful marketing tool. With these emails you can send your prospects and clients’ newsletters, offers, surveys, and much more. The result will be a two way communication with your prospects and clients, which can later translate to more business.
Some items to think about:
How are you capturing visitor names and emails?
What Unique Value Proposition can you use on your website to engage your prospects and clients?
Let me know if you have any questions and I will be more than happy to give you some ideas and suggestions.
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