I recently had a conversation with a client about what it evolves to increase web traffic to a website.  I was surprised that my client was more concerned about building traffic but had not  thought about  what to do with the traffic that would be generated.

Essentially I explained to my client that it is important to have the following items in place to help build traffic:

1. Keyword research needs to be done on keywords that will be used on the website. The research is important because we need to find out if indeed people are using the keywords that we want to place on the site. It would make no sense to spend a lot of time and money setting up a page with keywords that no one is really searching for. Read More

There are over 100 million searches performed a day and about 20% of these searches are new to the search engines. This is due to the fact that website visitors are learning and getting smarter about how they search for what they want online. The result is that people are searching for local businesses more and more.

Here are two examples that will help convey the importance of optimizing your website with local search keywords. Read More

You have already witnessed all the excitement and happiness of the first two months of 2010. Have you been able to stand by your New Year’s Resolutions? People make new resolutions to have some change with the start of a new year. Same goes for website designers, as now is the time when you can see them devising different website designs. If you are conducting online business, you need to pay attention to these latest website design trends. Here are a few of them for you to understand the change. Read More

Quick – think of a successful company; chances are, what pops into your head is a picture, an image, a logo. From Apple’s simple grey apple to the symbols of global car manufacturers to the emblems of our favourite sports teams, these icons represent the ideals and themes behind a company. A good logo correctly reflects the image and reputation of a company; a bad logo can be anything from meaningless to downright embarrassing. Companies all over the world take the time to ensure that their way of doing business is correctly represented with the right logo.

The correct logo design is vital to a company’s success. As an asset, good logo design leaves an imprint on the memories of those who see it. Most people do not recall actively memorizing the logos of companies like Nike or Coca-Cola. The symbols are so unshakable because of their outstanding quality that consumers are able to recognize the logo signatures of these companies even if the actual names are not present. Read More

1. Get your business listed on the Google Business Directory, the Yahoo Business Directory, and the Bing Business Directory? It’s like Free advertising. The more you provide the easier it is for customers to find you!

1. Market your business on Craig’s List.  Put together 5 to 10 different HTML ads and post them weekly -  It’s free and they work!

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