Essentially I explained to my client that it is important to have the following items in place to help build traffic:

1. Keyword research needs to be done on keywords that will be used on the website. The research is important because we need to find out if indeed people are using the keywords that we want to place on the site. It would make no sense to spend a lot of time and money setting up a page with keywords that no one is really searching for.
2. Fresh Content – It is very important to have fresh content on a website so that the search engines continue to index the new content.  In the web world Content is King and Links are Queen! Having fresh content helps with the SEO of the page and with the ranking.
3. Link Building – it is important to build incoming links to a website.  The more incoming links you have the more the search engines will like your website and rank it higher. Why? Because a website with a lot of incoming links is viewed by Google as a resourceful website.
4. High Ranking – why is it important to rank high on a search?  The higher you rank the better the chances are that your website will display on page one or two of a Google search.  Websites that display within the first 10 searches of the Google page get about 75% of the clicks.  Therefore the higher you rank the more traffic you will get.
5. Blog – a blog on a website is great because posting an article to your blog generates new content on your website. This will help the ranking of the website.
6. Create one Press Release a month with keywords that are relevant to the service the website provides.  Press Releases are a great way to generate traffic to a website and incoming links.

Ok, so I just shared 6 things you can do to help optimize and create traffic for your website.  But what is the purpose of generating traffic if you’re website is not getting phone calls?

The most important goal you must determine for your website is what it is you want website visitors to do when they come to your website?  Do you want them to sign up for a free quote? Or maybe call your 800 number, or sign up for your blog?

My point here is that generating traffic to a website can be done in time with the right strategies, however you want to be able to setup your website so that when new visitors come to it they buy, contact, or email you.

In summary having a strategy for how your website will handle the traffic that you generate is VERY IMPORTANT otherwise you are just wasting your time and money to build traffic.

Remember! If you don’t have a website, you don’t exist!

Hector Moran
President/Founder
Striking Web, Inc.

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Here are two examples that will help convey the importance of optimizing your website with local search keywords.

Scenario:
John lives in San Jose, CA and is looking online for a pizza restaurant that offers New Your Style pizzas.

John’s first Search:
John goes to Google and does a search for “New York Pizza”, the results are a list of Pizzeria’s in the state of New York .  Well, John is in San Jose CA so this search won’t help him find a local pizza restaurant.

John’s second Search:
John realizes that he did not include the local city that he lives in when he did his search, so he goes back to Google and does another search but this time includes the city he lives in: “New York Pizza San Jose”.
This time John gets a list of local San Jose Pizza restaurants that offer New York Style pizzas. And this is exactly what he is looking for!

In Johns second search every website that came up on page one of Google had the Keywords “New York Pizza” and “San Jose” incorporated into the content of their websites.

In summary, it’s important to have Local Targeted content on your website so that local customers can find your website when they search for your services!

By: Hector Moran
Remember! If you don’t have a website, you don’t exist!
Get a Free Quote for a new website!

Strikingeweb.com runs on the SEOPressor

Powering 2.5mil+ WordPress Pages NOW! SEOPressor simplifies On-Page SEO and helps Skyrocket your website into major Search Engines.

“SEOPressor Is Like An SEO Expert Standing Beside You, Intelligently Optimize Your Website To Rank High On Search Engines And Automatically Attract
FREE Organic Traffic Automatically, Guaranteed!”

You already know that SEOPressor is already used by THOUSANDS of internet marketers to achieve results beyond even what the most skilled professionals often deliver.

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Oversized Headers And Logos:

 In this year, things are big and so are the headers and logos. These oversized logos and headers is that they help create a better impression on visitors and work extremely well for brand recognition.

 Hand-Drawn Designs And Sketches:

 Another latest trend is to have hand-drawn design. The big reason behind the growing popularity of these designs is that they look personalized and allow a personal interaction between the site and its visitors.

Interactive Designs:

 In 2010, you will find many sites with interactive designs based on Flash. The advent of sIFR, swfobject2.2, and other specific Flash technologies has made Flash-based sites accessible for search engines. So, be ready to see designers making use of more redeeming Flash elements now.

 Typography:

 Although many trends have just started capturing a large market, few trends from 2009 are still going strong. Typography, for instance, is one such trend that was extremely popular in 2009. You will again find new websites with typography as their basic design element in the year 2010.

 In addition, you will see more and more websites with Modal Boxes, Minimalism, Hub Images, Intro Boxes, and Oversized Footers. However, these are only few of the very best and latest website design trends. All of them are growing in popularity and that’s the reason why you should keep them in mind when designing a new website. In fact, it is a better idea to hire an experienced website designer, as he is updated with all these trends for designing a new site or redesigning an old one with the latest website design.

Strikingeweb.com runs on the SEOPressor

Powering 2.5mil+ WordPress Pages NOW! SEOPressor simplifies On-Page SEO and helps Skyrocket your website into major Search Engines.

“SEOPressor Is Like An SEO Expert Standing Beside You, Intelligently Optimize Your Website To Rank High On Search Engines And Automatically Attract
FREE Organic Traffic Automatically, Guaranteed!”

You already know that SEOPressor is already used by THOUSANDS of internet marketers to achieve results beyond even what the most skilled professionals often deliver.

You also know that SEOPressor will catapult your WordPress website to the top ranks of the search engines and drive massive amounts of traffic to your website 24/7, all on autopilot!

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The correct logo design is vital to a company’s success. As an asset, good logo design leaves an imprint on the memories of those who see it. Most people do not recall actively memorizing the logos of companies like Nike or Coca-Cola. The symbols are so unshakable because of their outstanding quality that consumers are able to recognize the logo signatures of these companies even if the actual names are not present.

There are many rules behind the successful design of a logo. Most companies have their logos designed in the colors of the company.  A common trend in logo design is to have a logo that represents a vital message related to the theme and vision of the company. The “swoosh” of Nike is intended to be an official endorsement of the quality of the product, while the green planet often found in the logos of environmental companies is intended to signify their commitment to a greener and healthier planet.

Another important rule in the design of a good logo is that of simplicity. Logos are not meant to be masterpieces of art; instead, they should be simple and clear while retaining significant aesthetic appeal. It is the simplicity of a logo that makes it easier for people to remember it. A look at most of the major logos available today will confirm this fact. It is therefore a good idea that companies entrust the design of their company’s logo to professional graphic artists who understand what is required for an effective logo. These professionals may be somewhat expensive, but the end design will be worth it in increased recognition, brand loyalty and profits.

Strikingeweb.com runs on the SEOPressor

Powering 2.5mil+ WordPress Pages NOW! SEOPressor simplifies On-Page SEO and helps Skyrocket your website into major Search Engines.

“SEOPressor Is Like An SEO Expert Standing Beside You, Intelligently Optimize Your Website To Rank High On Search Engines And Automatically Attract
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You already know that SEOPressor is already used by THOUSANDS of internet marketers to achieve results beyond even what the most skilled professionals often deliver.

You also know that SEOPressor will catapult your WordPress website to the top ranks of the search engines and drive massive amounts of traffic to your website 24/7, all on autopilot!

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1. Get your business listed on the Google Business Directory, the Yahoo Business Directory, and the Bing Business Directory? It’s like Free advertising. The more you provide the easier it is for customers to find you!

1. Market your business on Craig’s List.  Put together 5 to 10 different HTML ads and post them weekly -  It’s free and they work!

1. Make sure your website has a lead generation form so customers can contact you.  Also don’t forget to give your customers a reason to fill out your lead form!  “Free Quote” forms work great!
2. Make sure your website has an 800 number or your local number prominently displayed and easy for customers to find.

1. Be sure to tag your links on any online advertising campaign or eNewsletter. This will allow you to track your website traffic using Google Analytics. This will tell you what online marketing efforts are actually driving traffic to your website.

1. Be sure to create vanity url’s for all offline marketing, such as flyers, postcards, and newspaper ads.   A vanity url will allow you to track offline marketing traffic using Google Analytics.  This is a great way to see how effective your offline marketing strategies are and if they actually drive traffic to your website.

1. Find 5 directories to post your website information on this month.  Then keep doing 5 new directories every month for the next 6 months.  This will create over 35 incoming links to your website.  This will help generate traffic to your website and also help with your Google page ranking!

1. Check how fast your website loads.  Google is about to inject a new ranking factor into the algorithm – Site Speed.  What this means is that Google will be pushing faster sites higher in the search results.  Be ready!!

1. Give your website a facelift.  No matter how good it looks, if you had it built 4 to 5 years ago then it’s time to give it a makeover.   Your website will thank you and customers looking for you will buy from you.

1. Give your website some friends:  Facebook, Twitter, LinkedIn, and a Blog will work.  They are not only the most popular kids on the internet block, but they can drive a lot of traffic to your website. After all Social Media is the “New Word of Mouth”.

Happy Marketing!

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