Striking Web - Small Business Affordable Web Design Company » Social Media

Do I need to have a Facebook page for my Business?

Striking Web, Inc. — Wed, 14 Apr 2010 15:20:26 +0000

Not a day goes by without someone asking me how social media websites like Facebook can help their business. I also always get the question “Do I need to have a Facebook Page for my Business?” Then after asking the question the person asks how to setup a Facebook Page. Most people know they need to do it but really don’t know where to start. I am going to try to answer these questions by sharing some important facts about Facebook.

Facebook History:

Founded in February 2004, Facebook is a social utility that helps people communicate more efficiently with their friends, family and coworkers. The company develops technologies that facilitate the sharing of information through the social graph, the digital mapping of people’s real-world social connections. Anyone can sign up for Facebook and interact with the people they know in a trusted environment.

Facebook Figures

More than 400 million active users ( growing at about 50 million users per month)
50% of our active users log on to Facebook in any given day
More than 35 million users update their status each day
More than 3 billion photos uploaded to the site each month (Amazing!)
More than 3 million active Pages on Facebook
More than 1.5 million local businesses have active Pages on Facebook
More than 20 million people become fans of Pages each day
Pages have created more than 5.3 billion fans

Facebook Users

Average user has 130 friends on the site
Average user spends more than 55 minutes per day on Facebook (Wow, incredible!)
Average user clicks the “Like” button on 9 pieces of content each month
Average user writes 25 comments on Facebook content each month
Average user becomes a fan of 4 Pages each month
Average user is a member of 13 groups

Facebook Mobile Users

There are more than 100 million active users currently accessing Facebook through their mobile devices.
People that use Facebook on their mobile devices are twice more active on Facebook than non-mobile users.

Ok, now that you have some facts about Facebook and its users. Wouldn’t you say that it would be wise to represent your business on Facebook with a business page? Who wouldn’t want to have the possibility of exposing their business to millions of users? Who wouldn’t want to have their business take advantage of the viral nature of Facebook?

Seriously, if you own a business and you are not taking advantage of the exposure Facebook is offering your business then you are missing out on a HUGE opportunity.

If you get it and you need help setting up your Facebook page, and you’re ready to get some training on what to do, then give us a call!

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How To Use Social Networking To Promote Your Business

Striking Web, Inc. — Thu, 01 Apr 2010 13:26:47 +0000

One of the features that make us humans is our intricate ability to communicate with each other. With the beginning of the internet, we communicate more rapidly with a wider number of people than ever before. Distance no longer matters as geographical boundaries have collapsed with technological breakthroughs. Individuals or groups who share common interests can interact without any barrier. The age of social networking is here to stay. Sharing ideas with so many people has never been easier. You can exchange your thoughts with friends, colleagues or relatives without being physically present, connected by wires, or even on the same continent. This virtual social network, through which you can meet new friends around the world, has also opened the door to other possibilities.

These days, almost all businesses have their own websites for promoting their products and services. Companies that do most of their business online are involved in what has been termed “e-commerce.” The success of an online business depends on how much traffic a website can generate. If a business is promoting a product through a website, then it must have maximum visibility. However, just ensuring visibility is not enough. Your product or business needs to be visible to those people who are your potential customers. A social network, which links those with common interests, is the perfect venue for finding your target market. Indeed, social networking sites are a marketer’s dream.

Reaching out to more and more people is the main objective of all businesses. Choices have always been limited by the boundaries of the available communication networks. However, social networking sites have made things easier and more cost-effective too. Organizations of all sizes have realized the potential of such sites and how they can transform any business. Just imagine the effect of reaching out to millions and millions of “friends” on a global platform – increased visibility, a rise in sales and, best of all, profits through the roof!

There are so many sites that you may get confused. Choose one based on its popularity. Create a profile and register yourself. Social networking sites have different forums. Get yourself established and as you connect with people start promoting your business. Your effort, creativity and liveliness will bring in unimaginable opportunities for your business. Gradually your business transforms into a global phenomenon. Many have done that so why not you?

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Creating a Social Media Marketing Plan

Striking Web, Inc. — Thu, 25 Mar 2010 14:00:21 +0000

Internet marketing has taken the world by leaps and bounds, since the inception of internet and its rise to fame. Social media websites are one of the most potent tools that grab a lion’s share in all the marketing strategies formulated by internet marketing experts these days. A social media marketing plan takes advantage of the viral quality of social media websites, and the fact that they have a good reach and accessibility. However, formulating a marketing plan for social media websites is no easy task and requires careful consideration. Following are certain things that should be considered while creating a social media marketing plan.

The Image: Before planning, you should understand the kind of image that you want to project in front of the viewers. This is important because internet makes it easy for people to research and study your profile and the associated pages. Furthermore, this is the step where the proprietor needs to decide the detailing that he or she is willing to provide. A properly detailed plan would include profiles of the product, service or business, and also a profile of the owners.
Target Audience: In any kind of marketing plan, whether it involves conventional media or new media, knowing the target audience is imperative. The strategists need to analyze the kind of people who are most likely to take interest in their client’s line of business, and then work towards reaching them in a way that will be compelling and attractive to them.
Targeting: Once the target audience has been identified, the next step is to figure out their preferences with respect to websites and timings.
Competitors: Keeping an eye on one’s competitors also leads to epiphanies for the client. Sometimes, a competing company may already have implemented a similar strategy, providing you with the lessons to be learnt from their mistakes.
Feedback: The social media marketing plan should also put into place a method to monitor and judge the impact of the plan. Furthermore, a feedback process should be introduced for the creators and clients to analyze the success of the plan and make required modifications.
Track: Last but not least; track the performance of your marketing plan. Be sure to implement an Analytics tracking system to track the traffic and goals.

Strikingeweb.com runs on the SEOPressor

Powering 2.5mil+ WordPress Pages NOW! SEOPressor simplifies On-Page SEO and helps Skyrocket your website into major Search Engines.

“SEOPressor Is Like An SEO Expert Standing Beside You, Intelligently Optimize Your Website To Rank High On Search Engines And Automatically Attract
FREE Organic Traffic Automatically, Guaranteed!”

You already know that SEOPressor is already used by THOUSANDS of internet marketers to achieve results beyond even what the most skilled professionals often deliver.

You also know that SEOPressor will catapult your WordPress website to the top ranks of the search engines and drive massive amounts of traffic to your website 24/7, all on autopilot!

Click To Find out more about the SEOPressor