There are many companies that offer you the ability to create your own website at a low cost using a step by step site builder application.  These companies give you the option to pick from many pre-designed templates, they allow you to change the color schemes of the template, they allow you to upload your own logo, and they allow you to add your content.  Essentially you are given the tools to create your website and then put it on the web. This is a great service if you have the time to spend on learning how to edit and tweak these templates to make the website to your liking.  If you know nothing about creating a website then you could spend more time trying to figure out how to tweak the templates than you want.  It’s like everything in life; you can do it yourself, or pay someone to do it.  Personally, I leave the work to the experts.  My time is too valuable! Read More

When you talk about online business, you need to ensure that you have the right type of website to convince people to buy your products. Many people think websites only provide information about products, but in reality, a website acts like a sales person and encourages people to proceed with their buying decisions. However, usefulness of your site is based on its website design. If you have drafted your site keeping a few specific factors in mind, then you will see your business growing at a rapid pace. Read More

If you have a website or are planning to create one, you will definitely want to make your presence felt on the internet. You may want to promote your business through your website. To a certain extent, the domain name of a website determines its popularity. This name becomes the identity of your business. Today the internet is a huge market. You have to personalize your website in order for it to stand out, and this personalization should also include the name of your website. You don’t have to choose a domain name that is the most clever name ever. Rather, just pick one that is easy to recall. The internet is brimming with so much information that in order to create an impression, you must have a good short name. If users can remember your name, your website will attract more visitors. Read More

Designing your first website is a stressful undertaking. It requires you to dig deep into your business in order to write the copy for your site. You need to work with a designer and go through the process of creating a site that looks unique and works well. Plus you’ll end up investing a lot of time, energy and money. And finally, after all that, you’re finished and it’s time for the site to go live. What a relief!
Many business owners go through this same process. By the time the process is finished, many entrepreneurs are very glad that it’s over – and don’t want to do it again anytime soon.

Unfortunately, websites don’t last forever. Even if you plan your site to work for the current vision for your business, you can’t accurately account for the entire future of your business. Read More

One: Check all your website links (menu and content) – It is very important that all the links on your website work! If you have any broken links you need to update them or get them fixed. Links can become broken because sometimes the pages they link to change. So, why is it important to fix them? Broken links can prevent Google, Yahoo, and Bing from indexing your pages – Thus affecting your website ranking!

Two: Review your website statistics for the last 12 months – This will give you an idea of the traffic your website got month to month. Ideally, you should be checking this monthly to check that your marketing efforts are driving traffic to your website. You can also find out what keywords people typed in to find you! Google Analytics is a great tool you should have to help you with this in 2010. Give us a call for a setup quote.

Read More