I recently had a conversation with a client about what it evolves to increase web traffic to a website.  I was surprised that my client was more concerned about building traffic but had not  thought about  what to do with the traffic that would be generated.

Essentially I explained to my client that it is important to have the following items in place to help build traffic:

1. Keyword research needs to be done on keywords that will be used on the website. The research is important because we need to find out if indeed people are using the keywords that we want to place on the site. It would make no sense to spend a lot of time and money setting up a page with keywords that no one is really searching for. Read More

There are over 100 million searches performed a day and about 20% of these searches are new to the search engines. This is due to the fact that website visitors are learning and getting smarter about how they search for what they want online. The result is that people are searching for local businesses more and more.

Here are two examples that will help convey the importance of optimizing your website with local search keywords. Read More

A “Unique Value Proposition” (UVP)  is something free or low cost designed to engage users on a website. It’s a way of giving something away for free in exchange for a person’s name and email.  Examples of UVP’s are Contests, free white papers, free calculators, free newsletters, and free brochures.

A UVP is a great way to capture website visitor names and emails to build a database of website visitors. This database will become your most powerful marketing tool. With these emails you can send your prospects and clients’ newsletters, offers, surveys, and much more. The result will be a two way communication with your prospects and clients, which can later translate to more business. Read More

You can make big bucks online. Do you ever feel that you don’t see as many visitors as there should be? In spite of having an extensive range of products that are sensibly priced, what is the reason for failing to see more traffic coming to your website? Well, the answer may be hidden in your website; in its design, to be precise. Read More

Internet marketing has taken the world by leaps and bounds, since the inception of internet and its rise to fame. Social media websites are one of the most potent tools that grab a lion’s share in all the marketing strategies formulated by internet marketing experts these days. A social media marketing plan takes advantage of the viral quality of social media websites, and the fact that they have a good reach and accessibility. However, formulating a marketing plan for social media websites is no easy task and requires careful consideration. Following are certain things that should be considered while creating a social media marketing plan. Read More