- Get your business listed on the Google Business Directory, the Yahoo Business Directory, and the Bing Business Directory? It’s like Free advertising. The more you provide the easier it is for customers to find you!
- Market your business on Craig’s List. Put together 5 to 10 different HTML ads and post them weekly – It’s free and they work!
- Make sure your website has a lead generation form so customers can contact you. Also don’t forget to give your customers a reason to fill out your lead form! “Free Quote” forms work great!
- Make sure your website has an 800 number or your local number prominently displayed and easy for customers to find.
- Be sure to tag your links on any online advertising campaign or eNewsletter. This will allow you to track your website traffic using Google Analytics. This will tell you what online marketing efforts are actually driving traffic to your website.
- Be sure to create vanity url’s for all offline marketing, such as flyers, postcards, and newspaper ads. A vanity url will allow you to track offline marketing traffic using Google Analytics. This is a great way to see how effective your offline marketing strategies are and if they actually drive traffic to your website.
- Find 5 directories to post your website information on this month. Then keep doing 5 new directories every month for the next 6 months. This will create over 35 incoming links to your website. This will help generate traffic to your website and also help with your Google page ranking!
- Check how fast your website loads. Google is about to inject a new ranking factor into the algorithm – Site Speed. What this means is that Google will be pushing faster sites higher in the search results. Be ready!!
- Give your website a facelift. No matter how good it looks, if you had it built 4 to 5 years ago then it’s time to give it a makeover. Your website will thank you and customers looking for you will buy from you.
- Give your website some friends: Facebook, Twitter, LinkedIn, and a Blog will work. They are not only the most popular kids on the internet block, but they can drive a lot of traffic to your website. After all Social Media is the “New Word of Mouth”.
Happy Marketing!
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