6 Tips To Building Website Traffic – But Then What Do You Do With The Traffic?

I recently had a conversation with a client about what it evolves to increase web traffic to a website.  I was surprised that my client was more concerned about building traffic but had not  thought about  what to do with the traffic that would be generated.

Essentially I explained to my client that it is important to have the following items in place to help build traffic:

  1. Keyword research needs to be done on keywords that will be used on the website. The research is important because we need to find out if indeed people are using the keywords that we want to place on the site. It would make no sense to spend a lot of time and money setting up a page with keywords that no one is really searching for. [Read more…]

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What is your websites Unique Value Proposition?

A “Unique Value Proposition” (UVP)  is something free or low cost designed to engage users on a website. It’s a way of giving something away for free in exchange for a person’s name and email.  Examples of UVP’s are Contests, free white papers, free calculators, free newsletters, and free brochures.

A UVP is a great way to capture website visitor names and emails to build a database of website visitors. This database will become your most powerful marketing tool. With these emails you can send your prospects and clients’ newsletters, offers, surveys, and much more. The result will be a two way communication with your prospects and clients, which can later translate to more business. [Read more…]

How do you get your website to be on the first page of Google?

I am going to share a few tips help you get your website get ranked better on Google.

So let me get to the point: [Read more…]

10 Guiding Tips to Building a Successful Website

Website DesignOne of the most challenging tasks that most small business owners have is making time to write down on paper what they want in a website.  Here are 10 Tips that will help you gather your thoughts. [Read more…]