Do I need to have a Facebook page for my Business?

Not a day goes by without someone asking me how social media websites like Facebook can help their business. I also always get the question “Do I need to have a Facebook Page for my Business?”  Then after asking the question the person asks how to setup a Facebook Page.  Most people know they need to do it but really don’t know where to start. I am going to try to answer these questions by sharing some important facts about Facebook.

Facebook History:

Founded in February 2004, Facebook is a social utility that helps people communicate more efficiently with their friends, family and coworkers. The company develops technologies that facilitate the sharing of information through the social graph, the digital mapping of people’s real-world social connections. Anyone can sign up for Facebook and interact with the people they know in a trusted environment. [Read more…]

How To Use Social Networking To Promote Your Business

Facebook and TwitterOne of the features that make us humans is our intricate ability to communicate with each other. With the beginning of the internet, we communicate more rapidly with a wider number of people than ever before. Distance no longer matters as geographical boundaries have collapsed with technological breakthroughs. Individuals or groups who share common interests can interact without any barrier. The age of social networking is here to stay. Sharing ideas with so many people has never been easier. You can exchange your thoughts with friends, colleagues or relatives without being physically present, connected by wires, or even on the same continent. This virtual social network, through which you can meet new friends around the world, has also opened the door to other possibilities. [Read more…]

Creating a Social Media Marketing Plan

Social MediaInternet marketing has taken the world by leaps and bounds, since the inception of internet and its rise to fame. Social media websites are one of the most potent tools that grab a lion’s share in all the marketing strategies formulated by internet marketing experts these days. A social media marketing plan takes advantage of the viral quality of social media websites, and the fact that they have a good reach and accessibility. However, formulating a marketing plan for social media websites is no easy task and requires careful consideration. Following are certain things that should be considered while creating a social media marketing plan. [Read more…]