Quick – think of a successful company; chances are, what pops into your head is a picture, an image, a logo. From Apple’s simple grey apple to the symbols of global car manufacturers to the emblems of our favourite sports teams, these icons represent the ideals and themes behind a company. A good logo correctly reflects the image and reputation of a company; a bad logo can be anything from meaningless to downright embarrassing. Companies all over the world take the time to ensure that their way of doing business is correctly represented with the right logo.

The correct logo design is vital to a company’s success. As an asset, good logo design leaves an imprint on the memories of those who see it. Most people do not recall actively memorizing the logos of companies like Nike or Coca-Cola. The symbols are so unshakable because of their outstanding quality that consumers are able to recognize the logo signatures of these companies even if the actual names are not present. [Read more…]