I recently had a conversation with a client about what it evolves to increase web traffic to a website. I was surprised that my client was more concerned about building traffic but had not thought about what to do with the traffic that would be generated.
Essentially I explained to my client that it is important to have the following items in place to help build traffic:
- Keyword research needs to be done on keywords that will be used on the website. The research is important because we need to find out if indeed people are using the keywords that we want to place on the site. It would make no sense to spend a lot of time and money setting up a page with keywords that no one is really searching for. [Read more…]
A “Unique Value Proposition” (UVP) is something free or low cost designed to engage users on a website. It’s a way of giving something away for free in exchange for a person’s name and email. Examples of UVP’s are Contests, free white papers, free calculators, free newsletters, and free brochures.
You can make big bucks online. Do you ever feel that you don’t see as many visitors as there should be? In spite of having an extensive range of products that are sensibly priced, what is the reason for failing to see more traffic coming to your website? Well, the answer may be hidden in your website; in its design, to be precise. 
